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The Book page
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ASPEN was established in 1990, following an initiative by Joe Sinclair at a Society of Authors' AGM, based on his experience of marketing his own first book: Refrigerated Transportation. Since that time he has published another six books, including four of his own, and has had three other books published by commercial publishing houses. In every case he made more money from the books he self-published than from those published by others.
Joe's collaboration with Michael Mallows (co-author of Peace of Mind is a Piece of Cake) was expanded in 2002 with the introduction of the e-zine and magazine Nurturing Potential for which Joe is Managing Editor and Michael a consulting editor.
Michael Mallows has two published books to his name as well as a number of training videos and audio cassettes. He is a trainer, therapist, consultant, workshop leader, and lecturer. His work with individuals, families, groups, teams, managers, supervisors and creative artists, means he is ideally suited to the task of empowering people to do more of what they do well and less of what is not so effective. Creating Convincing Characters, one of his initiatives, is wonderfully suited to complement the ASPEN initiative. Michael is located at www.mallows.co.uk.
HERE ARE OUR PUBLICATIONS FROM 2001
The Torturous Scheme - Publish Your Book - The Chrysalid Years
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THESE EARLIER PUBLISHED BOOKS ARE STILL IN PRINT
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AND THREE MORE BOOKS NOT PUBLISHED BY ASPEN
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The first book published by ASPEN was the first edition of An ABC of NLP in 1992.
Four years earlier the first edition of Refrigerated Transportation (1988), had been published by Container Marketing Limited the company of which ASPEN is a subsidiary.
In 1992 Arteries of War was published by Airlife Publishing on behalf of ASPEN's parent company Container Marketing Ltd. In 1996 ASPEN published its first book for an "outside" author: this was Lynn Carneson-McGregor's Homage to Hope.
In 1998 Peace of Mind is a Piece of Cake co-authored by Michael Mallows was published by Crown Publishing of Carmarthen, Wales and, in the same year, An ABC of NLP appeared in a revised and expanded second edition, with additional material provided by Stephen Bray.
The following year (1999) saw a second edition of Refrigerated Transportation, updated at the request of Witherby & Sons, publishers, of London.
2001 was the most prolific year yet. In addition to Joe Sinclair's first venture into the area of fiction - the novel The Torturous Scheme - ASPEN has also published his Publishing Your Book and Abigail Freeman's The Chrysalid Years.
2002 saw the introduction of Nurturing Potential, an ASPEN initiative. Both online (every two months) and in a paper edition (three times a year) this periodical has come in for generous and pleasing critical comment.
The most satisfying event for ASPEN in so far in 2003 was the publication and successful book launch of A Start in Art by Alan Crowe . . . not because we published it (we didn't!), but because our service empowered the author to write, illustrate, arrange for printing and organise the marketing himself. At the age of 86! And with a minimum of practical assistance from us. It's about the best commendation we could desire. You will find Alan's story and a review of the book in Nurturing Potential Issue 6, by clicking here and then turning to the Book Review section and the section entitled The Third Age.